These Master Service Terms & Conditions govern the provision of services by the Agency and do not apply to general use of the Agency’s website, which is governed by separate Website Terms & Conditions.
Version 1.6 | Effective Date: 26 Feb, 2026 | Last Updated: 26 Feb, 2026
“AestheticAlly”, “we”, “us”, “our”, “agency”, or “company” refers to the website development service provider operating under the brand name AestheticAlly, including its owner, authorized representatives, employees, contractors, freelancers, and any third parties engaged by the agency solely for the purpose of delivering services under this agreement.
Any reference to the terms defined in Clause 1.1 shall be deemed interchangeable and shall collectively represent the service provider responsible for execution, communication, billing, and delivery of services under these Terms.
The term “Client” refers to:
The client represents and warrants that any individual communicating with the agency on the client’s behalf has the full authority to:
The agency shall not be responsible for internal disagreements, conflicting instructions, or approval disputes within the client’s organization.
Instructions or approvals received from any authorized representative shall be deemed final and binding.
Where multiple stakeholders are involved, the client remains solely responsible for:
Delays or rework caused by internal misalignment shall be treated as client-induced delays.
The client may not later dispute approvals, decisions, or instructions on the grounds that:
Unless otherwise agreed in writing, the total project fee shall be payable as follows:
For larger or complex projects, the payment structure may follow a milestone-based model, where payments are due upon completion of defined milestones. Any such structure shall be communicated and agreed upon in writing before project commencement.
The project fee excludes all third-party costs, including but not limited to:
Unless explicitly included in writing as part of the scope, the client is solely responsible for purchasing, renewing, and maintaining any third-party services required for the project.
Payments are due strictly as per the agreed payment schedule, milestone timeline, or invoice due date, irrespective of project progress, pauses, or completion status.
If any invoice remains unpaid beyond its due date, the agency reserves the right to apply a late payment surcharge, calculated as the higher of:
The late payment surcharge shall apply only to overdue invoices and will be triggered if payment remains unpaid 30 calendar days after invoice issuance, unless otherwise agreed in writing.
Late payment surcharges apply only to overdue invoices and are enforceable regardless of the project’s stage, including during active development, paused periods, or after project completion.
The agency allows a cumulative client-induced delay buffer of up to 60 calendar days during the project lifecycle. This buffer accounts for delays caused by the client, including but not limited to:
Delays within this buffer do not attract penalties or resumption fees.
If the client becomes inactive or delays progress for 30 consecutive calendar days, the agency reserves the right to:
Such operational pauses are a workflow management measure and do not incur any resumption fee or surcharge, provided total client-induced delays remain within the 60-day buffer.
If cumulative client-induced delays exceed 60 calendar days, the agency reserves the right to:
Late payment surcharges shall apply only to unpaid invoices, as defined in Clause 5 of “Payment, Billing & Financial Terms”, and are independent of project inactivity.
In the event of project suspension due to delayed payment or client inactivity:
For projects suspended due to client-induced delays exceeding the 60-day buffer, a project resumption fee of up to 10% of the total project value may apply, subject to the following minimums and caps:
Fee amounts may vary by client classification due to differences in payment processing costs, administrative overhead, and operational complexity.
This fee is:
The resumption fee covers project re-onboarding, timeline reassessment, and resource reallocation.
Upon resumption of a suspended project, revised timelines shall be issued based on current workload, availability, and project scope.
The agency shall not be liable for delays or losses arising from:
Until full payment of all dues is received:
In cases of prolonged non-payment or unresolved suspension, the agency reserves the right to:
These rights remain enforceable until all outstanding amounts are settled in full.
If the client cancels the project:
All approved refunds:
Accordingly, the refunded amount may be less than the amount originally paid.
If a project remains suspended due to client-induced delays, inactivity, or non-payment for a continuous period of six (6) months from the date of suspension or last recorded client communication (whichever is later), the project shall be deemed abandoned.
Upon project abandonment:
Project abandonment shall not limit the agency’s right to recover outstanding dues or enforce any other remedies available under these terms.
Reinstatement of a suspended project, website, or restricted service shall occur only after all outstanding dues are paid in full, including but not limited to:
Partial payments shall not trigger reinstatement.
The Agency does not guarantee immediate reinstatement upon payment. Reinstatement is subject to:
If the Client requests urgent or expedited reinstatement:
Where the Agency suspends work, restricts access, disables functionality, or removes the website from public view due to non-payment or client inactivity, the Agency shall not be liable for any resulting:
Such consequences are acknowledged by the Client as a direct result of their own delay, inaction, or breach.
In cases of prolonged non-payment or unresolved suspension, the Agency reserves the right to:
These actions shall remain enforceable until all dues are settled in full.
Prior to suspension or restriction, the Agency shall make reasonable efforts to notify the Client via:
Failure by the Client to read, respond to, or acknowledge such communications — including ignored or unopened emails — shall be deemed Client negligence and shall not limit or invalidate the Agency’s rights under this agreement.
As per standard website development and deployment practices, websites under active development, redesign, or major modification are typically restricted from public access to ensure security, data integrity, and quality control.
Accordingly, the website shall remain password-protected or access-restricted during development until the project is completed and full and final payment has been received.
For new builds, redesigns, or significant updates, development is ordinarily performed on a staging environment, temporary URL, or dummy domain, consistent with industry norms.
Such environments shall:
Access restrictions remain in place until scope completion and payment clearance.
If development is carried out on a live website (whether by necessity or at the Client’s request), the Client acknowledges that:
Maintenance mode and access restrictions shall remain until development is completed and all dues are settled.
The Client agrees that password protection and maintenance mode are normal operational safeguards and not service limitations.
The Agency shall not be liable for any consequences arising from such standard measures, including but not limited to:
Any attempt to remove, override, or bypass password protection or maintenance mode without prior written authorization shall constitute a material breach of this agreement and may result in immediate work suspension.
Upon completion and delivery of the website, the agency includes one complimentary admin training session for the client.
This session is typically conducted via Google Meet or a similar online meeting platform, unless otherwise agreed in writing.
The admin training session is limited to:
The purpose of this session is to help the client independently manage routine content updates, not to provide technical education or advanced platform training.
The admin training session does not include:
Any request falling outside the above inclusions shall be considered out-of-scope and may be quoted separately.
At its discretion, the agency may share third-party tutorials, documentation, or learning resources for the client’s reference.
Such resources are provided purely for convenience, and the agency:
The complimentary admin training is a one-time session and does not create any obligation for ongoing support, training, or assistance after project delivery.
If the client requires continuous support, training, updates, or management, they may opt to purchase the agency’s maintenance or management packages, subject to separate pricing and terms.
This Service Level applies only to projects without an active maintenance, support, or management retainer. It represents a best-effort baseline, not a guaranteed service commitment.
Request Type | Expected Initial Response |
Critical issues (blocking core functionality caused by agency-delivered work) | 1–2 working days |
Standard support queries | 2–4 working days |
Non-urgent requests / clarifications | 3–5 working days |
Response time refers to acknowledgment, not resolution.
The agency does not guarantee fix or resolution timelines under this default SLA. Resolution depends on:
This SLA does not cover:
Faster response times, proactive monitoring, guaranteed turnaround, and priority handling are available only under a separate maintenance or support retainer agreement.
The Client acknowledges that upon delivery and handover of the website, the Agency shall have no obligation to provide ongoing maintenance, updates, upgrades, security patches, or version updates for themes, plugins, applications, extensions, or any other software components, unless explicitly agreed in writing under a separate maintenance or retainer agreement.
Any request for post-delivery updates, maintenance, or technical support shall be subject to a separate quotation or retainer, at the Agency’s discretion.
In certain cases, the Agency may install or configure themes, plugins, applications, or other tools using its developer, agency, or bulk licenses for the purpose of project completion. The Client acknowledges that such tools may not receive future updates, renewals, or direct support from the third-party developer under the Agency’s license.
If the Client requires ongoing updates, renewals, or direct support from the third-party software provider, the Client must obtain and maintain a separate license from the respective third party at their own cost.
The Agency’s responsibility shall be limited to guiding the Client on where such licenses may be obtained. The Agency shall not be responsible for purchasing, implementing, configuring, migrating, or providing training related to third-party licenses once the project has been delivered, unless agreed in writing as a paid service.
The client is responsible for providing all necessary materials required for the project, including but not limited to:
The client warrants that all materials provided are legally owned or properly licensed and do not infringe any third-party rights.
All legal responsibility related to copyright, licensing, trademarks, or intellectual property of client-provided materials rests solely with the client.
Where the client has engaged the agency for content writing, image creation, or similar services, the agency shall be responsible for creating the final assets.
However, the client remains responsible for providing all raw inputs required for such creation, including but not limited to:
Failure to provide required raw inputs may impact quality, timelines, or deliverables, for which the agency shall not be held liable.
If final content is not available at the start of the project, the agency may use dummy or placeholder content solely for the purpose of layout, structure, and development.
Replacement of dummy content with final content shall be subject to:
Any delay in providing required content, inputs, approvals, or feedback shall result in corresponding project delays.
Such delays shall be governed by the provisions outlined under the Payment, Billing & Financial Terms, including suspension, queue reassignment, and resumption policies.
The agency shall not be liable for timeline overruns caused by client-induced delays.
The agency shall conduct internal testing of the website prior to delivery.
Any bugs or errors reported within 30 days from the date of delivery that are directly attributable to the agency’s work shall be fixed at no additional cost.
The agency shall not be obligated or liable for bugs, issues, or errors arising from:
Issues outside the agency’s control shall be chargeable or excluded from responsibility.
The agency shall not be responsible for features, sections, widgets, design blocks, or functionalities that were not explicitly discussed, approved, and included during the website strategy, content freeze, or scope finalization phase.
Any such additions shall be considered out-of-scope and may be quoted separately.
Any work not expressly included in the agreed scope shall:
No additional work shall commence without such approval, regardless of urgency or perceived simplicity.
Any reference websites shared during sales discussions or the strategy phase are used strictly for design, layout, or visual inspiration.
Functional features, workflows, integrations, or technical behaviors from reference websites are not included unless explicitly listed in the approved scope of work.
Any minor assistance or small task performed during or after the training session as a goodwill gesture shall not be interpreted as a precedent.
Future similar requests—regardless of size or perceived simplicity—may be chargeable and subject to a separate quotation.
“Speed Optimization” refers to industry-standard performance best practices applied during development, including but not limited to:
Speed optimization is performed with the objective of real-world usability and stability, not synthetic scoring tools.
The Client acknowledges that:
Tools such as Google PageSpeed Insights, Lighthouse, GTmetrix, or similar platforms:
Accordingly, specific PageSpeed score targets (e.g., “80+”, “90+”, etc.) are not guaranteed, unless explicitly stated in writing as part of a separate performance-focused agreement.
The agency does not guarantee:
Speed optimization is not defined by a numeric score, but by adherence to best practices without compromising design integrity, functionality, or stability.
The Client agrees that:
The agency shall not be required to implement optimizations that materially compromise:
Website performance is materially affected by factors beyond the agency’s control, including but not limited to:
The agency shall not be held liable for performance limitations arising from such factors.
If the Client explicitly requests score-focused or aggressive optimization beyond standard best practices:
The agency may decline such requests if they pose a risk to project stability.
Performance-related disputes shall be evaluated based on:
To maintain workflow efficiency and avoid rework, the Client agrees to provide content and inputs in complete, consolidated, and structured batches aligned with the agreed project phases or milestones.
Content, instructions, or materials shared in isolated, incremental, or fragmented manner (including partial messages, scattered updates, or intermittent uploads) shall be treated as informational only and shall not constitute authorization to proceed unless expressly confirmed by the Agency.
The Agency shall not be obligated to execute or finalize work based on partial or fragmented inputs unless:
Any delays, rework, or inefficiencies arising from fragmented content delivery shall be considered client-induced delays. The Agency shall not be held responsible for:
Work shall be scheduled and executed based on complete content availability, current production queue, and resource allocation. Partial submissions do not reserve execution priority.
The Client agrees that the Agency shall not be held liable for failure to complete work based on earlier partial submissions if such submissions were not confirmed as complete or implementation-ready at the time of receipt.
The client is responsible for providing all required content and materials necessary for the project in a complete and usable format suitable for direct implementation. Content provided in unsupported or impractical formats (including but not limited to images of documents for text content or text embedded within PDFs or images) may not be accepted and may result in project delays.
Content is collected in three structured phases:
Each phase is reviewed independently and approved before moving forward.
At the completion of each content phase, the submitted content enters Content Freeze.
Content Freeze means:
A standard project includes three content freezes, one after each phase.
After content is frozen, any changes are treated as Change Requests, not immediate revisions.
All such requests must be communicated to the Project Manager, who will assess:
In most cases, changes are deferred and executed during the consolidated revision stage.
The project includes one (1) consolidated revision round per applicable stage.
A revision is defined as:
One consolidated list of feedback
Staggered or drip-fed feedback (multiple messages over time) is not permitted and may be treated as additional billable revisions.
Included revisions are limited to refinements that do not require custom development or structural changes, such as:
Included Revision Category | Examples |
Text & Copy Updates | “Change the headline text to…”, “Update the phone number to this…” |
Spelling & Factual Corrections | Fixing spelling mistakes, correcting incorrect contact details, factual text corrections |
Minor Visual Adjustments | “Make this button color darker”, “Change this font to the secondary font we selected”, “Increase the spacing between these two sections” |
Theme / Platform Configuration (Native Support Only) | “Align the logo to the center instead of left” (if supported by the theme), “Hide the ‘Buy Now’ button on the collection page”, “Show 4 products per row instead of 3” |
Link Corrections | “The Instagram link in the footer goes to the wrong page” |
These revisions must remain within the approved scope, design, and structure.
The following are not included and require a separate quotation:
Category | Examples of Requests (Requires Quote) | Why is this a Change Request? |
Structural layout changes | “Can we change this Grid layout into a Sliding Carousel?” | This requires rewriting the section’s code to add touch-sliders and animation logic that doesn’t exist in the base structure. |
Custom code, scripts, or animations | “Can the ‘Add to Cart’ button shake when clicked?” | This requires writing custom JavaScript animations. |
New features, logic, or integrations | “Can we add a ‘Notify Me When Available’ popup?” | This requires installing a new app or building a custom integration that was not in the original scope. |
New pages not listed in scope | “Can we add an ‘Our Story’ page?” | Content pages not listed in the original scope are charged separately. |
Design reversals after approval | “I know I approved the ‘Minimal’ style, but can we change it to ‘Bold’?” | Re-doing work that was previously approved in the “Design Lock” phase. |
Any functionality inspired by reference websites but not listed in scope | ||
No out-of-scope work will be undertaken without prior written approval.
Once the structure is built, the client is provided a dedicated feedback window (typically 2–3 days).
The client must:
Once executed, the revision milestone is marked Complete.
Requests submitted after the consolidated revision list fall into one of the following:
Objective errors such as typos, broken links, or incorrect contact details may be fixed during handover.
Time-sensitive changes required before launch may be accepted:
Non-urgent changes are logged as Phase 2 work and quoted separately after launch.
Source code, editable files, design files, custom sections, blocks, or development assets are not released or transferred to the client unless explicitly agreed in writing as part of the approved project scope.
The agency may use third-party themes, frameworks, or platforms as a base for development.
However, most sections, blocks, layouts, and components used in the project are custom-created by the agency, developed independently, and embedded into the theme or platform for delivery.
All custom sections, blocks, layouts, design systems, development logic, workflows, and implementation methods created by the agency:
This ownership applies in all cases, unless explicitly transferred in writing.
The agency retains the unrestricted right to:
any custom sections, components, layouts, or development patterns created during the project for use in other client projects or internal products, without restriction or obligation to the client.
The client is granted the right to use the delivered website only for the agreed project and domain(s).
The client may not:
any custom sections, blocks, or development work on other websites or projects without prior written permission.
If the client wishes to reuse any custom sections, components, or proprietary work created by the agency outside the delivered website, a separate license must be purchased.
License scope, pricing, and usage rights shall be defined in writing and are subject to agency approval.
The client acknowledges that websites, layouts, sections, and design patterns often follow common industry standards and best practices.
The agency shall not be held liable for any claims, disputes, or allegations arising from unintentional similarity to third-party websites, designs, trademarks, or copyrighted materials, provided such similarity is not intentional or knowingly infringing.
The agency does not guarantee that any delivered design, layout, section, or component is entirely unique or free from resemblance to existing third-party works.
The client agrees that similarity alone does not constitute infringement unless legally established otherwise.
If the client wishes to obtain copyright registration or protection for the delivered website or its contents, the responsibility for:
rests solely with the client.
The client may not claim copyright, ownership, or exclusive rights over:
where such rights are expressly retained by the agency under this agreement.
Any assets, components, or materials whose intellectual property rights remain with the agency are expressly excluded from any copyright claim or registration initiated by the client.
As a standard practice, AestheticAlly includes a small, discreet footer credit (e.g., “Website by AestheticAlly”) at the bottom of the completed website. We are proud of the work we do and this helps us showcase our craftsmanship. However, we understand that some brands require a fully white-labeled presence. If you prefer to have this credit removed, simply notify us prior to final handover, and we will remove it at no additional cost.
The Client agrees that AestheticAlly may include a standard, non-visible humans.txt file within the website’s root directory or file system. This plain-text file serves to identify AestheticAlly as the original technical developer. It is strictly for industry documentation, is invisible to regular website visitors, and does not affect website performance, SEO, or visual design in any way.
Unless expressly restricted in writing prior to project commencement, AestheticAlly reserves the right to reference, showcase, and display the completed project for self-promotion, marketing, sales, and internal presentations. This includes the right to feature the work on our agency website, social media, proposals, and case studies by displaying:
When creating case studies or backend screen recordings, AestheticAlly strictly respects Client privacy. We will never display sensitive business information. Customer data, financial metrics, sales dashboards, and proprietary trade secrets will be actively hidden, blurred, or excluded from all marketing materials.
AestheticAlly relies on showcasing our past work to attract future clients. The default pricing of our services assumes we have full permission to use the work for self-promotion as outlined in Section 10.1. If a client requires strict confidentiality, requires an NDA, or wishes to restrict AestheticAlly from showcasing the project in our portfolio, this must be explicitly agreed upon in writing before the project begins. In such cases, a Confidentiality Fee (or percentage markup) will be added to the total project cost to compensate for the lost marketing and business development value. Post-launch requests to restrict, remove, or anonymize portfolio content that was not explicitly restricted prior to project commencement will be subject to this Confidentiality Fee.
For the purpose of clarity, accountability, and record-keeping, all important decisions, approvals, confirmations, change requests, and instructions related to the project must be communicated in writing.
Written communication includes, but is not limited to:
Verbal discussions, phone calls, or meetings may be used for discussion purposes only.
Any decision, commitment, or instruction discussed verbally shall be considered non-binding unless subsequently confirmed in writing by the client.
In the event of any dispute, only written communication shall be considered valid evidence for determining scope, approvals, timelines, and responsibilities.
Call or video conferencing support is provided strictly for emergency situations and during official working hours only.
All calls and video meetings must be pre-scheduled and approved in advance. Unscheduled or ad-hoc calls are not supported.
An emergency is limited to:
General queries, explanations, training, feedback discussions, or change requests do not qualify as emergencies.
Non-emergency communication must be handled via:
These channels ensure clarity, tracking, and efficient resolution.
The agency is not obligated to accept or respond to calls outside this policy. Repeated violations may result in restricted communication access.
For the purpose of accuracy, documentation, and project clarity, the agency may use third-party tools or software to:
Such tools may include built-in platform features (e.g., Google Meet recording) or AI-based summarization services.
Any recordings or summaries are used strictly for:
The agency does not use such recordings for public distribution unless separately agreed.
By participating in meetings with the agency, the client acknowledges and consents to the possibility of such recording or summarization, subject to applicable laws.
Where legally required, the agency shall provide a notification at the start of the meeting.
The agency shall take reasonable steps to ensure that recordings and summaries are:
The agency shall not be responsible for the internal data handling policies or security practices of third-party tools used for such recordings or summaries.
At the Client’s request, the website may be launched early when the primary sections or core functionality are substantially completed, even if certain features, pages, or enhancements are still under development.
An early or partial launch shall be permitted only after full and final payment of the applicable project amount has been received and successfully cleared.
No early launch shall be processed while any payment remains pending, disputed, or unpaid.
By requesting an early launch, the Client acknowledges and accepts that:
This clause shall not apply where:
The agency shall not be responsible for any issues arising from early launch, including but not limited to:
Such outcomes are an inherent risk of launching a project prior to full completion.
Any remaining in-scope work shall be scheduled and completed according to availability, production queue, and agreed timelines. Early launch does not alter revision limits, scope boundaries, or delivery obligations.
For the purposes of this Agreement, “Confidential Information” means any non-public information disclosed by the Client to the Agency, whether orally, visually, or in writing, including but not limited to:
The Agency agrees to:
Confidential Information does not include:
Unless expressly restricted in writing prior to project commencement, the Agency may:
The Agency may disclose non-confidential information such as:
The Client shall clearly mark or communicate any information they consider strictly confidential. Information not reasonably identified as confidential shall not be treated as such.
This confidentiality obligation shall survive the termination or completion of the Agreement.
This Agreement shall be governed by and construed in accordance with the laws of India.
Any dispute, claim, or controversy arising out of or relating to this Agreement shall be subject to the exclusive jurisdiction of the courts located in Durg, Chhattisgarh, India.
No waiver of any provision of this Agreement, and no modification or amendment hereto, shall be effective unless made in writing and expressly agreed by the Agency.
No failure or delay by the Agency in exercising any right shall operate as a waiver of such right.